HOLIDAY

PRE-PRO

GAME DAY

PRE-PRO

EVERGREEN

PRE-PRO

 

The gig:
Hidden Valley Ranch Dip Launch at kroger

Hidden Valley Ranch Dips are coming to the refrigerated aisle at Kroger!

Working along side our Clorox + Kroger client, my team and I worked to craft a suite of images that could be efficiently captured and span the full year of HVR plus periods.

Stylistically, we focused on bringing Hidden Valley Ranch refrigerated dips into the Kroger Shopper’s home by showing them a ready-to-serve holiday solution, a game day flavor focal point, and an evergreen weeknight snacking convenience item.

photo Toolkit generation

  • 3 unique pulse periods

  • Maximum efficiency on set

  • Multiple options with and without talent

  • Dipping and prepping moments captured

My Role

Sr. Art Director, Marketing Werks

  • Concepting

  • Sketches and Pre-pro generation

  • On set photography direction

  • Presented work to clients for sell in + approval