THE GIG:
Meow Mix Grain Free launch at target
We were tasked with creating a campaign and toolkit at Target to announce to shoppers the New Meow Mix Grain Free line.
We were inspired by the classic Meow Mix jingle and were able to play into that existing brand equity with this cute campaign.
My Role
Art Director, IN Marketing
Concepting for campaign, design, and layout
Toolkit creation
Digital design
Presented work to clients for sell in + approval
