Custom Digital Demo Video: Wine Tasting 101

The GIG:
Sam’s Club Taste & Tips presents wine Tasting 101

Sam’s Club Demo programing changed significantly in the Covid landscape.

Creating a safe and engaging way to bring the benefits of product sampling to Club Shoppers was key during this time.

Working with a team of experiential specialists, we crafted a program and custom video content that was accessible in Club via QR code signage and out of Club via social media programing.

360 Program

  • In Club carts + signage

  • QR code access to video

  • Social video pulses

  • BOPIC order fulfillment + Shoppable in Club displays

My Role

Sr. Art Director, Marketing Werks

  • Concepting

  • Storyboarding

  • Directing videography

  • Supers design

  • Presented work to clients for sell in + approval