The GIG:
Sam’s Club Taste & Tips presents wine Tasting 101
Sam’s Club Demo programing changed significantly in the Covid landscape.
Creating a safe and engaging way to bring the benefits of product sampling to Club Shoppers was key during this time.
Working with a team of experiential specialists, we crafted a program and custom video content that was accessible in Club via QR code signage and out of Club via social media programing.
360 Program
In Club carts + signage
QR code access to video
Social video pulses
BOPIC order fulfillment + Shoppable in Club displays
My Role
Sr. Art Director, Marketing Werks
Concepting
Storyboarding
Directing videography
Supers design
Presented work to clients for sell in + approval