VIDEO FLY THROUGH

 

The gig:
Valentine’s day at sam’s club

Valentine’s Day just got sweeter for Sam’s Club Members!

Seeking to provide a unique surprise and delight experience for Members, we partnered with Sam’s to create an onsite event to enjoy at Club. We worked to integrate not only a seamless shopping experience, but also to create opportunities for inclusion of as many partner brands as possible.

Featuring four unique Valentine’s Day shopping categories, my team developed multiple ways to reach each unique shopper and provide solutions no matter who they were bringing the love to this season.

This event plan included amplification from micro influencers to create buzz and publicity as well as create a platform for more Member engagement beyond the Club.

360 Program

  • Custom program name and design

  • In-store POS displays and wayfinding

  • Event day staffing and displays

  • Curated gift boxes with samples

  • Influencer digital support

  • Social Overlays

My Role

Sr. Art Director, Product Connections

  • Team lead and Project Management

  • Concepting

  • Presented work to clients for sell in + approval