THE GIG:
Share your lunch
with smuckers + jif
The team was tasked with creating a campaign promoting Smuckers and Jif together, as well as integrating a charitable tie in with the Boys and Girls Club of America.
This campaign spanned 5 major retailers and required the use of a limited photoshoot while still featuring multiple product groupings and messaging tweaks.
Finally, the application of this campaign spanned billboards, digital banners, in-store endcaps and shelf signage.
My Role
Art Director, IN Marketing
Design, and layout
Photoshoot
Digital design
