THE GIG:
Teavana + Ripple Street
We partnered with Ripple Street to bring to life a Teavana Tea Party from Target!
Using the Ripple Street platform, we were able to create an instructional kit that resulted in 400 Teavana Tea Parties hosted.
The activity guide included guided activities for hosts to complete with their guests to uncover the flavors of Teavana premium teas.
After the tea party, guests were given coupons and directed to a Ripple Street page to give product reviews.
Data four weeks after the event showed Teavana captured 27.7% share of the superpremium tea, making it the second-largest super-premium tea brand at Target.
360 Program
Ripple Street tea party kits
Ripple Street online review creative
My Role
Art Director, Mosaic NA
Concepting for design + layout
Activity guide design
Digital design
Presented work to clients for sell in + approval
