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THE GIG:
Teavana + Ripple Street

We helped Target partner with Ripple Street to bring to life a Teavana Tea Party!

Using the Ripple Street platform, we were able to create an instructional kit that resulted in 400 Teavana Tea Parties hosted.

The activity guide included guided activities for hosts to complete with their guests to uncover the flavors of Teavana premium teas.

After the tea party, guests were given coupons and directed to a Ripple Street page to give product reviews.

360 Program

  • Ripple Street tea party kits

  • Ripple Street online review creative

My Role

Art Director, Mosaic NA

  • Concepting for design + layout

  • Activity guide design

  • Digital design

  • Presented work to clients for sell in + approval

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