The gig
Starbucks Experience Down the aisle
Starbucks brought their own baristas into the aisle to enhance the shopping experience for curious customers.
Starbucks used this program as a reward for great baristas, thanking them for their hard work in cafe, and using their personalities to drive coffee sales at shelf.
Baristas were asked to use the program guides to help recommend key skus at shelf, and encouraged to put their own personal spin on announcements made in store.
360 Program
Barista training kits
3 monthly barista program guides
Changeable shelf blades
Changeable bumpouts
PA announcements in store
My Role
Art Director, Mosaic NA
Concepting for design + layout
Brochure design
Directing photography
Digital design
Presented work to clients for sell in + approval
