The GIG: National Coffee Day

Pumpkin Spice coffee is a huge sales driver for Starbucks in the fall. However, Sam’s Club does not sell Pumpkin Spice Coffee during this key season and shoppers are apprehensive about picking up Sam’s Club large packs of Starbucks coffees.

Through simple recipes, coffee tips, an exclusive Starbucks Rewards offer, and in-club sampling events, Starbucks saw a sales lift, even without their beloved Pumpkin Spice Coffee.

360 Program

  • Cross platform banner ads

  • Custom brand page

  • In-club sampling events

  • Demo handouts

My Role

Art Director, Mosaic NA

  • Concepting

  • Directing photography

  • Digital design

  • Presented work to clients for sell in + approval


Starbucks 2017 Bravo Marketing Award