The GIG: National Coffee Day
Pumpkin Spice coffee is a huge sales driver for Starbucks in the fall. However, Sam’s Club does not sell Pumpkin Spice Coffee during this key season and shoppers are apprehensive about picking up Sam’s Club large packs of Starbucks coffees.
Through simple recipes, coffee tips, an exclusive Starbucks Rewards offer, and in-club sampling events, Starbucks saw a sales lift, even without their beloved Pumpkin Spice Coffee.
Cross platform banner ads
Custom brand page
In-club sampling events
Art Director, Mosaic NA
Presented work to clients for sell in + approval
Starbucks 2017 Bravo Marketing Award