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The GIG: National Coffee Day

Starbucks partnered with Sam's Club in-store and online to celebrate this micro holiday!

Pumpkin Spice coffee is a huge sales driver for Starbucks in the fall. However, Sam’s Club does not sell Pumpkin Spice Coffee during this key season.

This program was created to incentivise shoppers to purchase a large pack size of their favorite Starbucks core coffee in club.

Through simple recipes, coffee tips, an exclusive Starbucks Rewards offer, and in club sampling events, Starbucks saw a sales lift, even without their main sku of the season!

360 Program

  • Cross platform banner ads

  • Custom brand page

  • In-club sampling events

  • Demo handouts

My Role

Art Director, Mosaic NA

  • Concepting

  • Directing photography

  • Digital design

  • Presented work to clients for sell in + approval

AWards

Starbucks 2017 Bravo Marketing Award

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