The GIG: National Coffee Day
Starbucks partnered with Sam's Club in-store and online to celebrate this micro holiday!
Pumpkin Spice coffee is a huge sales driver for Starbucks in the fall. However, Sam’s Club does not sell Pumpkin Spice Coffee during this key season.
This program was created to incentivise shoppers to purchase a large pack size of their favorite Starbucks core coffee in club.
Through simple recipes, coffee tips, an exclusive Starbucks Rewards offer, and in club sampling events, Starbucks saw a sales lift, even without their main sku of the season!
Cross platform banner ads
Custom brand page
In-club sampling events
Art Director, Mosaic NA
Presented work to clients for sell in + approval
Starbucks 2017 Bravo Marketing Award