The gig:
TArget ab BOOKLET
Working within the Target brand guides and ethos, my team and I created custom photography for a printed booklet and in aisle signage
360 Program
Custom photography and retouching
Booklet design for AB clients at Target
Digital integration to recipe content
In aisle signage
My Role
Sr. Art Director, Product Connections
Team lead and Project Management
Concepting and development
Retouching
Pre-production generation
Presented work to clients for sell in + approval