The gig:
TArget ab BOOKLET

Working within the Target brand guides and ethos, my team and I created custom photography for a printed booklet and in aisle signage

360 Program

  • Custom photography and retouching

  • Booklet design for AB clients at Target

  • Digital integration to recipe content

  • In aisle signage

My Role

Sr. Art Director, Product Connections

  • Team lead and Project Management

  • Concepting and development

  • Retouching

  • Pre-production generation

  • Presented work to clients for sell in + approval