The gig:
TArget ab aisle refresh concept

Target is bringing their Guests a curated AB aisle experience to drive traffic and overall visibility to the category.

Working within the Target brand guides and ethos, my team and I created custom aisle buildout options designed to invite Guests to explore new featured categories.

We worked on three category renovation proposals and ultimately one was selected for test store production.

360 Program

  • Custom aisle design and renders

  • In-store POS displays

  • Multi-category wayfinding tactics

  • Digital integration options

My Role

Sr. Art Director, Product Connections

  • Team lead and Project Management

  • Concepting and development

  • Production

  • Presented work to clients for sell in + approval