The gig:
TArget ab aisle refresh concept
Target is bringing their Guests a curated AB aisle experience to drive traffic and overall visibility to the category.
Working within the Target brand guides and ethos, my team and I created custom aisle buildout options designed to invite Guests to explore new featured categories.
We worked on three category renovation proposals and ultimately one was selected for test store production.
360 Program
Custom aisle design and renders
In-store POS displays
Multi-category wayfinding tactics
Digital integration options
My Role
Sr. Art Director, Product Connections
Team lead and Project Management
Concepting and development
Production
Presented work to clients for sell in + approval