Cat&Jack discovery box
Seasonal options
The gig:
Target snacktivity boxes
Target is seeking to surprise and delighting their youngest guests with a new sample box program tailored just for them!
Working closely with our retail client, my team worked to create several sample boxes options available for purchase in Target. Filled with curated snack samples and tied in to a digital landing page, the fun reached beyond the box to bring snack time to life.
Options included seasonal specific boxes and optional tie ins to Cat&Jack, Target’s children clothing brand.
360 Program
3 unique pulse periods
Box design and production
Printed box insert
Cross category partner samples
Digital landing page and QR code
My Role
Sr. Art Director, Product Connections
Concepting
Design and production
Presented work to clients for sell in + approval