Cat&Jack discovery box

Seasonal options

 

The gig:
Target snacktivity boxes

Target is seeking to surprise and delighting their youngest guests with a new sample box program tailored just for them!

Working closely with our retail client, my team worked to create several sample boxes options available for purchase in Target. Filled with curated snack samples and tied in to a digital landing page, the fun reached beyond the box to bring snack time to life.

Options included seasonal specific boxes and optional tie ins to Cat&Jack, Target’s children clothing brand.

360 Program

  • 3 unique pulse periods

  • Box design and production

  • Printed box insert

  • Cross category partner samples

  • Digital landing page and QR code

My Role

Sr. Art Director, Product Connections

  • Concepting

  • Design and production

  • Presented work to clients for sell in + approval