Working on Bud Light Texas, I collaborated with my team to concept, design, and pitch retailer display concepts for Cinco de Mayo. We developed unique Talavera-inspired tile designs to bring authenticity and cultural relevance to the campaign, and extended the visual identity into Bud Light-branded Picados, creating a cohesive, festive look across all displays.

The retailer work culminated in a spectacular display, the Bud Light Tienda, designed as a cross-merchandising opportunity to encourage retailers to stock everything shoppers would need for their Cinco de Mayo gatherings—including Bud Light—creating a complete in-store experience.

Additionally, we developed a variety of on-premises extensions of the campaign, including custom coaster sets, tabletop call cards, beer buckets, and photo opportunities, amplifying the brand presence throughout the holiday.