As part of an RFP initiative, I worked closely with the team to pitch multiple concepts for Del Monte’s holiday in-store campaign.

Designed to reintroduce the brand’s canned staples and broth through a fresh, modern lens, our strategy centered on elevating product quality and authenticity while appealing to Zillennial tastemakers—a key audience eager to make holiday traditions their own.

We extended the campaign into the retail space through a series of tactical touchpoints and digital activations, creating a cohesive brand experience across channels. To sustain campaign momentum and deepen engagement, we expanded the effort through influencer partnerships, ensuring the message reached our target audience where they were most active and inspired.