As a Senior Art Director, I worked on a packaging design refresh pitch for Karbach Brewing across their existing portfolio. I collaborated with my agency team to translate the new visual identity into the retail environment.

The project focused on creating a fresh, cohesive, and modern design that highlighted Karbach’s quality, innovation, and heritage, while standing out in the competitive Texas craft beer market.

Key objectives included updating the portfolios identities, ensuring cohesion across product lines, engaging consumers in-store, and providing strategy for both on- and off-premisses applications.