I partnered with our agency’s digital team and the client to design the Shell Rotella Quick Compare Tool, an interactive experience built to guide shoppers toward the right motor oil for their needs. By collaborating closely with the client, we gained a deeper understanding of their goals and product challenges, which informed both the user flow and design strategy.

Using Figma, I helped develop the tool’s UI/UX, ensuring a seamless and intuitive experience that encouraged shoppers to trade up to higher-grade Shell Rotella products through key performance features and real-world testimonials from loyal drivers.

The microsite we created ultimately housed the Quick Compare tool along with a testimonials page and a trivia page, extending engagement and reinforcing brand trust.